BOX, BOX, BOX!
RSRV took over LMDS in Shanghai during the Chinese GP weekend for a pit stop suspended in time and surrounded by style.
Coinciding with the Shanghai F1 weekend, Alpinestars RSRV celebrated its launch in China with a party, pop-up installation, and collection debut inside retail partner LMDS.
People, product, and personalities were immersed in an F1-inspired tableau of the intense action and poetic choreography of an F1 pit stop, suspended in time. The installation included floor markings replicating an F1 pit box, pit lane paraphernalia, and custom-made “crew member” mannequins locked into their tire-changing tasks indefinitely.
The scene was surrounded by racks of the latest RSRV collection, including favorites from past seasons as well as fresh-for-Spring pieces from the latest collection. Guests clinked bottles of custom race-inspired cocktails from Bar Lotus while DJ Meguru summoned the sounds.
The evening served as a monumental milestone for RSRV and an homage to the poetry and passion of F1. Another impeccable fusion of form and function and a celebration of racing, surrounded by friends and fam. Our favorite place to be.
