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Broken In Lookbook
BROKEN IN
Breaking something in is accelerated evolution. It is subconscious, unintentional, shaping, molding, sculpting, and manipulating something until it is uniquely yours. Customization in its purest form. It is repetition and commitment that imbue something with traits and identity.
It softens edges and sharpens technique. Whether it's 10,000 hours invested in something or wearing a piece of equipment into comfort, the concept of breaking something in is a metaphor for the pursuit of passion.
This body of work explores the metaphor with fabrics, patterns, textures, and templates that reference Alpinestars decades-long commitment to motorsports.
The beautiful patinas of lovingly abused equipment are replicated using sophisticated and classic, wearing, washing, and distressing techniques. The result is a collection that reflects the tactile beauty of relied on equipment.
Creased leather, distressed prints, and raw edges recreate the aesthetics of repetition and resilience in a contemporary, future-forward context. A supple glove, a battered leather jacket, or an overly-exploited t-shirt, but elevated and celebrated. Symbols of challenges overcome.